PARSA Beauty is a German family business based in Sinsheim, Baden-Württemberg, and has stood for exclusive, innovative and high-quality hair and beauty tools and accessories for almost 40 years. With a product range of more than 5,000 articles, over 100 million products sold annually and a presence in over 35 countries, the company is the European market leader in its sector. PARSA Beauty offers innovative and sustainable beauty aids with high product quality in the Hair, Face, Nails, Home Spa and Trend segments in the core distribution channels of drugstore and specialist retailers as well as in food retail. This is in line with the aim of supporting people in discovering and emphasizing their individual beauty at any time and in line with their needs 

Despite this success, their packaging process faced persistent inefficiencies, until they started using EngView Package & Display Designer. 

The Challenge: Time-Consuming Packaging and Error-Prone Designs 

Before implementing EngView Suite, PARSA's packaging designs were created primarily in Adobe Illustrator, partly in-house and partly with the help of external service providers. This approach had significant drawbacks: 

• Manual changes were tedious and error-prone 

• Lack of precise templates led to inconsistent quality 

• High dependency on physical mockups 

• Long turnaround times, especially for complex designs 

“The process was much more time-consuming and prone to errors. Adjustments were often difficult due to missing templates and required manual reconstruction. We relied heavily on physical dummies to check fit and function.” — Daniela Fischer, Senior Packaging Developer at PARSA Beauty 

The Turning Point  

After one of their colleagues had good experience with EngView at a previous job, EngView was introduced to PARSA Beauty. According to PARSA Beauty, after evaluations and comparisons with other tools, EngView stood out as the best overall solution. 

“EngView was the best fit for our packaging development needs. It convinced us as a complete package.” -  Jennifer Falter - Senior Packaging & Graphic Designer at PARSA Beauty 

The Results: More Creativity, Fewer Steps, Faster Output 

The transformation was noticeable almost immediately: 

• Faster adaptation of designs 

• Fewer steps from idea to final concept 

• Reduced need for physical prototypes 

• Significant improvement in data quality 
  
  
• More flexibility and efficiency across teams 

PARSA’s Favorite Feature from EngView 

One standout feature for the PARSA team is the 3D visualization, which enables realistic digital previews and evaluations. Also emphasized was the parametric design functionality, which allows for fast, accurate adjustments with minimal effort. 

“The 3D view is a real highlight — it allows realistic inspection and presentation. But what we really appreciate is the parametric structure. It makes customizations incredibly fast and easy.” 

What Does PARSA Beauty Say? 

When asked whether they would recommend EngView to other packaging companies, PARSA Beauty responded: 

“Yes, definitely. It’s the perfect solution for our needs.” - PARSA Beauty