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Implementing EngView into PARSA Beauty Packaging Workflow
PARSA Beauty is a German family business based in Sinsheim, Baden-Württemberg, and has stood for exclusive, innovative and high-quality hair and beauty tools and accessories for almost 40 years. With a product range of more than 5,000 articles, over 100 million products sold annually and a presence in over 35 countries, the company is the European market leader in its sector. PARSA Beauty offers innovative and sustainable beauty aids with high product quality in the Hair, Face, Nails, Home Spa and Trend segments in the core distribution channels of drugstore and specialist retailers as well as in food retail. This is in line with the aim of supporting people in discovering and emphasizing their individual beauty at any time and in line with their needs
Despite this success, their packaging process faced persistent inefficiencies, until they started using EngView Package & Display Designer.
The Challenge: Time-Consuming Packaging and Error-Prone Designs
Before implementing EngView Suite, PARSA's packaging designs were created primarily in Adobe Illustrator, partly in-house and partly with the help of external service providers. This approach had significant drawbacks:
- Manual changes were tedious and error-prone
- Lack of precise templates led to inconsistent quality
- High dependency on physical mockups
- Long turnaround times, especially for complex designs
“The process was much more time-consuming and prone to errors. Adjustments were often difficult due to missing templates and required manual reconstruction. We relied heavily on physical dummies to check fit and function.” — Daniela Fischer, Senior Packaging Developer at PARSA Beauty
The Turning Point
After one of their colleagues had good experience with EngView at a previous job, EngView was introduced to PARSA Beauty. According to PARSA Beauty, after evaluations and comparisons with other tools, EngView stood out as the best overall solution.
“EngView was the best fit for our packaging development needs. It convinced us as a complete package.” - Jennifer Falter - Senior Packaging & Graphic Designer at PARSA Beauty
The Results: More Creativity, Fewer Steps, Faster Output
The transformation was noticeable almost immediately:
- Faster adaptation of designs
- Fewer steps from idea to final concept
- Reduced need for physical prototypes
- Significant improvement in data quality
- More flexibility and efficiency across teams
PARSA’s Favorite Feature from EngView
One standout feature for the PARSA team is the 3D visualization, which enables realistic digital previews and evaluations. Also emphasized was the parametric design functionality, which allows for fast, accurate adjustments with minimal effort.
“The 3D view is a real highlight — it allows realistic inspection and presentation. But what we really appreciate is the parametric structure. It makes customizations incredibly fast and easy.”
What Does PARSA Beauty Say?
When asked whether they would recommend EngView to other packaging companies, PARSA Beauty responded:
“Yes, definitely. It’s the perfect solution for our needs.” - PARSA Beauty
Key Result
Faster, More Flexible Packaging Development
Customer Quote
“Even shortly after implementation, we could work more creatively and make changes much faster. The need for physical samples decreased, and the precision of our data improved drastically. That saves both time and nerves.”
Gabriele Bretter, Senior Packaging Developer at PARSA Beauty
Die Ergebnisse
PARSA Beauty achieved faster packaging adaptations, fewer manual steps and a significant improvement in data quality. The team also reduced its reliance on physical prototypes while gaining more flexibility through EngView’s parametric design and 3D visualization tools.
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AbonnementmodelleFAQ
PARSA Beauty relied heavily on manual Illustrator workflows, physical mockups, and time-consuming design adjustments, which increased errors and slowed packaging development.
PARSA Beauty selected EngView after comparing several solutions because of its parametric design capabilities, 3D visualization, ease of use, and overall fit for packaging development.
The team achieved faster design changes, fewer manual steps, improved data accuracy, and reduced dependence on physical prototypes.
EngView’s parametric design tools made structural changes faster and easier, helping the team move from concept to final design with fewer repetitive steps.
With realistic 3D visualization, PARSA Beauty could inspect and evaluate packaging digitally before producing physical prototypes.
EngView combines parametric templates, accurate structural design, and 3D visualization, allowing packaging teams to adapt designs quickly while maintaining precision and consistency.
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