Notícia

PARSA Beauty is a German family business based in Sinsheim, Baden-Württemberg, and has stood for exclusive, innovative and high-quality hair and beauty tools and accessories for almost 40 years. With a product range of more than 5,000 articles, over 100 million products sold annually and a presence in over 35 countries, the company is the European market leader in its sector. PARSA Beauty offers innovative and sustainable beauty aids with high product quality in the Hair, Face, Nails, Home Spa and Trend segments in the core distribution channels of drugstore and specialist retailers as well as in food retail. This is in line with the aim of supporting people in discovering and emphasizing their individual beauty at any time and in line with their needs  Despite this success, their packaging process faced persistent inefficiencies, until they started using EngView Package & Display Designer.  The Challenge: Time-Consuming Packaging and Error-Prone Designs  Before implementing EngView Suite, PARSA's packaging designs were created primarily in Adobe Illustrator, partly in-house and partly with the help of external service providers. This approach had significant drawbacks:  Manual changes were tedious and error-prone  Lack of precise templates led to inconsistent quality  High dependency on physical mockups  Long turnaround times, especially for complex designs  “The process was much more time-consuming and prone to errors. Adjustments were often difficult due to missing templates and required manual reconstruction. We relied heavily on physical dummies to check fit and function.” — Daniela Fischer, Senior Packaging Developer at PARSA Beauty  The Turning Point   After one of their colleagues had good experience with EngView at a previous job, EngView was introduced to PARSA Beauty. According to PARSA Beauty, after evaluations and comparisons with other tools, EngView stood out as the best overall solution.  “EngView was the best fit for our packaging development needs. It convinced us as a complete package.” -  Jennifer Falter - Senior Packaging & Graphic Designer at PARSA Beauty  The Results: More Creativity, Fewer Steps, Faster Output  The transformation was noticeable almost immediately:  Faster adaptation of designs  Fewer steps from idea to final concept  Reduced need for physical prototypes  Significant improvement in data quality  More flexibility and efficiency across teams  “Even shortly after implementation, we could work more creatively and make changes much faster. The need for physical samples decreased, and the precision of our data improved drastically. That saves both time and nerves.” - Gabriele Bretter, Senior Packaging Developer at PARSA Beauty     PARSA’s Favorite Feature from EngView  One standout feature for the PARSA team is the 3D visualization, which enables realistic digital previews and evaluations. Also emphasized was the parametric design functionality, which allows for fast, accurate adjustments with minimal effort.  “The 3D view is a real highlight — it allows realistic inspection and presentation. But what we really appreciate is the parametric structure. It makes customizations incredibly fast and easy.”  What Does PARSA Beauty Say?  When asked whether they would recommend EngView to other packaging companies, PARSA Beauty responded:  “Yes, definitely. It’s the perfect solution for our needs.” - PARSA Beauty   Ready to enhance your workflow like PARSA Beauty? Try EngView Suite free for 10 days and experience the difference for yourself         

EngView Systems is pleased to announce its participation in FACHPACK 2025, one of Europe’s leading trade fairs for packaging, technology, and processing. From September 23–25 in Nuremberg, Germany, we invite you to visit us at Hall 3A, Booth #326, where we will be showcasing our latest advancements in packaging design and production. FACHPACK offers a dynamic platform that brings together experts from across the packaging value chain including packaging materials, technologies, logistics, and printing. Representing EngView Systems at the event will be Boriana Stoimenova, Christian Theiss, Vladimir Dimitrov and Nikolay Nikov who are looking forward to connecting with industry professionals and sharing insights into the future of packaging innovation. At the booth, we will demonstrate the EngView Packaging Suite, our powerful CAD/CAM solution for the structural design and production of folding cartons and POP/POS displays. Developed to streamline and automate daily tasks, the software serves structural designers, graphic artists, diemakers, and sales teams alike. What you will see at FACPACK: Our expert features for parametric drafting New packaging designs added to our 2025 library Enhanced Adobe® Illustrator® integration Our collaboration platform featuring Augmented Reality - 3D Shared Space for instant customer approval Showcase of online packaging  E-commerce platforms we created for our customers We look forward to welcoming you at FACHPACK 2025 and sharing how EngView’s technology can improve your packaging workflows.