Notícia

As Chile's packaging industry experiences steady growth and transitions toward sustainability, EngView Systems and its Chilean partner Synergy SB are playing crucial roles in shaping the future of packaging design and production in the region.  A Market in Transformation  According to a recent report by GlobalData, the Chilean packaging market is expected to grow from 22.3 billion units in 2023 to 24.1 billion units by 2028, posting a compound annual growth rate (CAGR) of 1.6%.  Paperboard case materials (553,000 tons) constituted the product with the largest volume of consumption, comprising approximately 75%. Moreover, paperboard case materials exceeded the figures recorded for the second-largest type, folding boxboard (127,000 tons) and wrapping paper, packaging paper and paperboard ranked third in terms of total consumption – reports IndexBox.  Summon Dutta stated that in Chile the corrugated boxes market is also experiencing steady growth, driven primarily by the rise in e-commerce, retail, and manufacturing sectors that demand durable, lightweight, and customizable packaging solutions. The food and beverage industry, in particular, is a major user due to the need for safe transport of perishable goods. Market growth is also fueled by the need for improved supply chain logistics and an increased focus on product branding. However, the industry faces challenges such as balancing cost-efficiency with environmental sustainability, maintaining box integrity during transport, and competition from alternative packaging materials. Chile currently consumes nearly 990,000 tons of plastic annually, yet only 8.5% is recycled, according to the Chilean Plastics Pact.  Sustainable Momentum Across Latin America  The push toward eco-conscious packaging isn't limited to Chile. Across Latin America, the sustainable packaging market is increasing. According to IMARC Group, the sector reached USD 16.2 billion in 2024 and is expected to grow at a CAGR of 8.08%, hitting USD 34.4 billion by 2033. Consumers and governments alike are demanding biodegradable, recyclable, and minimalist packaging. To keep pace with this growing demand, businesses across the region are turning to advanced technologies that support sustainable design and efficient production. One such solution is the EngView Packaging Suite.  Driving Innovation: EngView Packaging Suite  EngView Packaging Suite is a CAD/CAM solution for structural design and production of boxes and POP/POS displays. It provides a wide range of tools that speed up and automate the day-to-day jobs of structural designers, graphic designers, diemakers, and salespeople involved in the creation, communication, and production of packaging.  The EngView packaging software is integrated with Adobe® Illustrator®. It helps professionals visualize the 3D model of the packaging with the product inside and apply graphics to the structure. With the new Step and Repeat functionality that multiplies the one-up design over the layout directly in Illustrator®, designers can generate production files with high-resolution images.  Local Expertise: Synergy SB  Delivering this advanced technology to Chilean customers is Synergy SB, a Santiago-based technology consulting firm and graphic solutions provider. Known for its customer-first approach, Synergy SB has been instrumental in bringing innovative packaging tools to local brands — including small and medium-sized enterprises often operating with tight budgets.  “With EngView, we help our clients reduce waste, shorten development times, and quickly respond to changing market demands — no matter how complex or challenging their needs may be.” — Pablo Despiau, Key Account Manager, Synergy SB  Synergy SB’s expertise bridges the gap between technology and real-world application, enabling companies to optimize their packaging workflows, reduce waste, and respond quickly to shifting consumer expectations.  Matheus Pires, CEO of EngView L.A., shares: “Synergy SB is one of our best partners in Latin America - professionals with high-level of technical expertise who serve our clients and always striving to meet their needs. They provide incredible support and are widely recognized for their attentiveness and excellent service. We highly appreciate working with such professionals.”. Success Story from local Chilean client: Laboratorios SAVAL  One of the most representative examples is Laboratorios SAVAL, an international pharmaceutical company based in Santiago, Chile, which used EngView to completely transform its product presentation process.  “Thanks to EngView and the support of Synergy SB, we were able to shift our packaging design presentations from physical prototypes to fully digital 3D visualizations. This change allowed us to speed up approvals, reduce material waste, and optimize our internal workflows.”  — Richard Moisan, Head of Advertising and Design, Laboratorios SAVAL  The Road Ahead  With its powerful design and automation tools, EngView Packaging Suite, supported by Synergy SB's local knowledge and service excellence, is uniquely positioned to support Chilean packaging professionals as they navigate industry changes.  As the Chilean packaging industry evolves, it's clear that digitalization and sustainability are not separate goals, they go hand in hand. Design software like EngView Packaging Suite allows companies to reduce material waste, shorten production cycles, and make faster, better-informed decisions at every step of the packaging process.  Sources:  GlobalData, Chile Packaging Market Report (2024)  IMARC Group, Latin America Sustainable Packaging Market (2025)  International Trade Administration, Chile Plastic Packaging Market Intelligence (2024)  IndexBox, Packaging Materials Market in Chile (2025)  Summon Dutta, 6Wresearch, Chile Corrugated Boxes Market (2025)  For more information about EngView Packaging Suite and how it can transform your packaging workflow, visit www.engview.com.  To discover how Synergy SB can support your business in Chile, visit www.synergysb.net.       

PARSA Beauty is a German family business based in Sinsheim, Baden-Württemberg, and has stood for exclusive, innovative and high-quality hair and beauty tools and accessories for almost 40 years. With a product range of more than 5,000 articles, over 100 million products sold annually and a presence in over 35 countries, the company is the European market leader in its sector. PARSA Beauty offers innovative and sustainable beauty aids with high product quality in the Hair, Face, Nails, Home Spa and Trend segments in the core distribution channels of drugstore and specialist retailers as well as in food retail. This is in line with the aim of supporting people in discovering and emphasizing their individual beauty at any time and in line with their needs  Despite this success, their packaging process faced persistent inefficiencies, until they started using EngView Package & Display Designer.  The Challenge: Time-Consuming Packaging and Error-Prone Designs  Before implementing EngView Suite, PARSA's packaging designs were created primarily in Adobe Illustrator, partly in-house and partly with the help of external service providers. This approach had significant drawbacks:  Manual changes were tedious and error-prone  Lack of precise templates led to inconsistent quality  High dependency on physical mockups  Long turnaround times, especially for complex designs  “The process was much more time-consuming and prone to errors. Adjustments were often difficult due to missing templates and required manual reconstruction. We relied heavily on physical dummies to check fit and function.” — Daniela Fischer, Senior Packaging Developer at PARSA Beauty  The Turning Point   After one of their colleagues had good experience with EngView at a previous job, EngView was introduced to PARSA Beauty. According to PARSA Beauty, after evaluations and comparisons with other tools, EngView stood out as the best overall solution.  “EngView was the best fit for our packaging development needs. It convinced us as a complete package.” -  Jennifer Falter - Senior Packaging & Graphic Designer at PARSA Beauty  The Results: More Creativity, Fewer Steps, Faster Output  The transformation was noticeable almost immediately:  Faster adaptation of designs  Fewer steps from idea to final concept  Reduced need for physical prototypes  Significant improvement in data quality  More flexibility and efficiency across teams  “Even shortly after implementation, we could work more creatively and make changes much faster. The need for physical samples decreased, and the precision of our data improved drastically. That saves both time and nerves.” - Gabriele Bretter, Senior Packaging Developer at PARSA Beauty     PARSA’s Favorite Feature from EngView  One standout feature for the PARSA team is the 3D visualization, which enables realistic digital previews and evaluations. Also emphasized was the parametric design functionality, which allows for fast, accurate adjustments with minimal effort.  “The 3D view is a real highlight — it allows realistic inspection and presentation. But what we really appreciate is the parametric structure. It makes customizations incredibly fast and easy.”  What Does PARSA Beauty Say?  When asked whether they would recommend EngView to other packaging companies, PARSA Beauty responded:  “Yes, definitely. It’s the perfect solution for our needs.” - PARSA Beauty   Ready to enhance your workflow like PARSA Beauty? Try EngView Suite free for 10 days and experience the difference for yourself